{"product_id":"redken-shades-eq-demi-permanent-hair-color-gloss","title":"Shades EQ Demi-Permanent Hair Color Gloss","description":"\u003ch2\u003eRedken Shades EQ Demi-Permanent Hair Color Gloss\u003c\/h2\u003e\n\u003cp\u003eRedken Shades EQ is a vegan, acidic demi-permanent hair color gloss trusted by professional colorists for over 30 years. It glosses, tones, and refreshes color with a gentle, no-ammonia formula that protects the hair's condition and delivers outstanding shine. Because it works at an acidic pH, it is especially effective after lightening services, where gentle processing makes all the difference.\u003c\/p\u003e\n\u003ch2\u003eWhat Redken Shades EQ Does for Your Hair?\u003c\/h2\u003e\n\u003cp\u003eShades EQ deposits color without lifting, so there is no risk of banding or harsh regrowth lines. Colorists use it to enhance, enrich, tone down, or intensify both natural and color-treated hair. It is also ideal for toning pre-lightened or highlighted hair, refreshing faded mid-shaft and ends, restoring color to highlights, and correcting brassy or uneven tones. For true violet toning, shade 09V is a standout choice and a long-time stylist favorite.\u003c\/p\u003e\n\u003ch2\u003eWhy Colorists Have Trusted Shades EQ for Over 30 Years?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAcidic pH formula ensures gentle processing for outstanding condition and shine\u003c\/li\u003e\n\u003cli\u003eLong-lasting colorants create vibrant color that fades on tone, not off tone\u003c\/li\u003e\n\u003cli\u003eNo-ammonia, no-lift formula minimizes cuticle swelling and damage\u003c\/li\u003e\n\u003cli\u003eWheat amino acids help lock in moisture and protect hair condition\u003c\/li\u003e\n\u003cli\u003eSilicone improves shine and wet combability after every service\u003c\/li\u003e\n\u003cli\u003eVegan formula, free from ammonia and harsh lifting agents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Active Ingredients\u003c\/h2\u003e\n\u003cp\u003eShades EQ is built around a Cationic Complex, where positively charged ingredients bind easily to the hair to condition, detangle, smooth, and improve manageability. Keracare with xylose provides heat protection and helps prevent breakage. Coconut oil protects the hair's vibrancy and keeps color looking fresh between services.\u003c\/p\u003e\n\u003ch2\u003eHow to Use Redken Shades EQ Color Gloss?\u003c\/h2\u003e\n\u003cp\u003eMix Shades EQ in a 1:1 ratio with Shades EQ Processing Solution. Apply with a bowl and brush or a bottle, depending on your technique. To lessen intensity or customize any shade, dilute with Crystal Clear. Process at room temperature for 20 minutes, or up to 40 minutes for gray hair. For resistant hair, process for 15 minutes with a plastic cap under a pre-heated warm dryer, remove the cap, and cool for 5 minutes. For resistant gray hair, process 20 minutes under the dryer, then continue for an additional 20 minutes at room temperature. Finish with Acidic Color Gloss Shampoo and Conditioner for best results.\u003c\/p\u003e\n\u003ch2\u003eWho Should Use Shades EQ?\u003c\/h2\u003e\n\u003cp\u003eShades EQ is the go-to demi-permanent gloss for professional colorists who need reliable, repeatable results across a wide shade range. It works equally well for experienced home colorists who want a gentler alternative to permanent hair dye. Because it contains no ammonia and does not lift color, it is safe for regular use on fragile, chemically treated, highlighted, or color-treated hair.\u003c\/p\u003e\n\u003ch2\u003eAvailable Shades\u003c\/h2\u003e\n\u003cp\u003eThe Redken Shades EQ color chart covers a full spectrum from level 1 to level 10. Popular shades include Onyx (01B), Mahogany (03Rb), Merlot (03Rv), Caramel (05G), Sangria (05Rv), Bonfire (06Aa), and the best-selling violet toner 09V. Select your shade from the dropdown above to add it to your cart.\u003c\/p\u003e\n\u003ch2\u003ePair It With\u003c\/h2\u003e\n\u003cp\u003eFor best results, use Shades EQ Color Gloss with the Redken Shades EQ Processing Solution, available in 10.1oz and 33.8oz. For precision lowlight and contouring work, the Shades EQ Gloss to Gel Processing Solution gives you a thicker consistency and greater application control. 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