{"product_id":"redken-shades-eq-processing-solution","title":"Redken Shades EQ Processing Solution","description":"\u003ch2\u003eRedken Shades EQ Processing Solution\u003c\/h2\u003e\n\u003cp\u003eRedken Shades EQ Processing Solution is the essential activator for the Shades EQ Color Gloss system. It works directly with the acidic demi-permanent formula to ensure proper tone, depth, and color durability with no lift. Every professional Shades EQ service starts here, and Main Beauty Supply stocks both salon sizes so you never run short.\u003c\/p\u003e\n\u003ch2\u003eWhat the Shades EQ Processing Solution Does?\u003c\/h2\u003e\n\u003cp\u003eThis processing solution activates the Shades EQ Color Gloss at an acidic pH, which keeps the cuticle smooth and the color deposit even. Because it contains no developer or peroxide, it does not lift the hair. Instead, it allows the gloss to penetrate gently, delivering consistent tone and shine from root to tip. The result is vibrant, long-lasting color that fades on tone rather than off tone.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eActivates Shades EQ Color Gloss for precise tone and depth control\u003c\/li\u003e\n\u003cli\u003eNo-lift, no-peroxide formula protects hair condition during processing\u003c\/li\u003e\n\u003cli\u003eAcidic pH keeps the cuticle smooth for maximum shine and color longevity\u003c\/li\u003e\n\u003cli\u003eAvailable in 10.1oz for individual services and 33.8oz for salon use\u003c\/li\u003e\n\u003cli\u003eCompatible with all Shades EQ Color Gloss shades across the full color chart\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use?\u003c\/h2\u003e\n\u003cp\u003eMix Shades EQ Processing Solution with Shades EQ Color Gloss in a 1:1 ratio. Apply with a bowl and brush or a bottle, depending on your technique. Process at room temperature for 20 minutes, or up to 40 minutes for gray hair. For resistant hair, process under a pre-heated warm dryer with a plastic cap for 15 minutes, then remove the cap and cool for 5 minutes. Finish with Acidic Color Gloss Shampoo and Conditioner for best results.\u003c\/p\u003e\n\u003ch2\u003eAvailable Sizes\u003c\/h2\u003e\n\u003cp\u003eThe Shades EQ Processing Solution comes in two sizes. The 10.1oz bottle is ideal for individual color services or home use. The 33.8oz salon size is the better value for busy colorists who use Shades EQ regularly. Select your size from the dropdown above.\u003c\/p\u003e\n\u003ch2\u003ePair It With\u003c\/h2\u003e\n\u003cp\u003eThis solution is designed exclusively for use with Redken Shades EQ Color Gloss, available in over 100 shades at Main Beauty Supply. For a thicker gel consistency that gives you greater precision on lowlights and contouring work, try the Shades EQ Gloss to Gel Processing Solution instead.\u003c\/p\u003e","brand":"Redken","offers":[{"title":"33.8 oz","offer_id":51435363696856,"sku":"15009-8-oz","price":20.95,"currency_code":"USD","in_stock":true},{"title":"8 oz","offer_id":51435774738648,"sku":"15009-8-oz","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0804\/8836\/6296\/files\/Untitleddesign_5_0dda462d-42bb-499e-af33-cbd728a8380e.png?v=1772509328","url":"https:\/\/mainbeautysupply.com\/products\/redken-shades-eq-processing-solution","provider":"Mainbeautysupply.com","version":"1.0","type":"link"}